German Consumers Take Legal Action Against DAZN Over Price Hikes

German consumers are rallying against DAZN, the sports streaming giant, following what they claim are unjustified and excessive price increases. The Federation of German Consumer Organizations (VZBV) has filed a class-action lawsuit against the platform, arguing that the price hikes were implemented without customer consent.

Why Is DAZN Being Sued?

The primary complaint is that DAZN raised its subscription fees in 2021 and 2022 without giving users the option to accept or decline the new pricing. According to the VZBV, this practice violates consumer rights by imposing unfavorable terms without prior agreement.

The price increases were significant:

• August 2021: From €11.99 to €14.99/month and from €119.99 to €149.99/year.

• August 2022: From €14.99 to €29.99/month and from €149.99 to €274.99/year.

In response, the VZBV is urging affected consumers to join the lawsuit and seek potential compensation.

Impact on Consumers and the Sports Streaming Market

DAZN is a leading sports streaming platform in Germany, holding broadcasting rights for major competitions such as the Bundesliga, Serie A, UEFA Women’s Euro, and the Saudi Pro League. This lawsuit could set a major precedent not just for DAZN but for the entire sports streaming industry, which has faced growing backlash over frequent price hikes.

This isn’t the first controversy DAZN has faced. Last year, the company was embroiled in a legal battle with Sky Deutschland over Bundesliga rights. DAZN initially lost its broadcasting package but later secured a new bid through legal action.

What Can Consumers Do?

Affected subscribers can register for the class-action lawsuit organized by VZBV to seek refunds or compensation for the excessive charges. To participate, users should visit the VZBV website and follow the provided instructions on how to join the lawsuit.

This case could become a turning point for consumer protection in the sports streaming industry. If you were impacted by DAZN’s price hikes, stay informed about the lawsuit’s progress and consider signing up to protect your rights.